Digital Marketing

Best Digital Marketing Course in Hyderabad

Certified Digital Marketing Course

Coss Cloud Solutions is pioneer in digital marketing training in Hyderabad, India since 2010. We focus on student overall development and motivate students to set great career goals. We have successfully trained more than 500+ students in classroom and 1,000+ students in online programs. If you are looking for best digital marketing course in Hyderabad, your search ends here. Attend a Free Digital Marketing Demo and experience our quality and expertise.

Our certified digital marketing course in Hyderabad will help you master the subject in theory and practical. We deliver the digital marketing training in Hyderabad in Classroom mode & Online/E-Learning for students across the globe.

Our digital marketing course helps you become a successful digital marketer with expertise in top domains like search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media advertising, inbound marketing, affiliate marketing, online reputation management, web analytics, content marketing and email marketing.

Our digital marketing course in Hyderabad is designed by our expert digital marketing trainer, who has 12+ years of experience in the digital marketing domain. Learn from the expert at the most trusted digital marketing institute in Hyderabad and get yourself ready for the booming industry with hands-on knowledge on the latest tools and live projects. We believe in practical oriented training, so we help students with practical examples and assignments in training course.

We are the oldest and top digital marketing institute in Hyderabad with years of training & industry expertise. We provide 100% placements assistance for students for better career opportunities.

Goals of our Digital Marketing Cours

In this comprehensive digital marketing course, you will learn everything related to digital marketing strategies and how you can apply them to live scenarios. By end of the course, you will be able to do the following.

  • Start your career in the digital marketing industry
  • Start your online freelancing business
  • Start earning money online with digital marketing
  • Entrepreneurs can promote business on all digital platforms.

Learn the Art of Digital Marketing @ Coss Cloud Solutions

What is Digital Marketing?

Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviours and interests to generate brand awareness, traffic and leads. Digital marketing is most cost effective marketing strategy with high ROI compared with traditional marketing. The goal of our Digital Marketing course in Hyderabad is to make you expert in digital marketing strategies.

Growth of Digital Marketing in India

As of Jan 2022, the global internet users are 4.5 Billion. India is the 2nd largest country with more than 500 Million (50 Crore) internet users. Due to growth in internet usage, digital marketing has become the fastest growing industry in 2020-21. As per recent news report, there is a demand of more than 1,50,000 digital marketing professionals in India. Our Digital Marketing Course in Hyderabad will empower you to start career in digital marketing.

Scope of Digital Marketing in Hyderabad

Digital marketing is one of the fastest growing industries in technology. Hyderabad has emerged to be a hub for IT, ITES and technology sectors. Many digital marketing companies and MNCs have campuses in Hyderabad. There are lakhs of digital marketers working in Hyderabad and there are many opportunities created for people at various levels of their careers.

Digital Marketing for:

Advanced Digital Marketing Course Syllabus in Hyderabad

Advanced 25+ Digital Modules and 10+ Certifications

  • Digital Marketing Overview
  • Search Ads
  • Mobile Ads
  • Facebook Marketing
  • Instagram Marketing
  • Email Marketing
  • Affiliate Marketing
  • WordPress CMS
  • Display Ads
  • Bing Ads
  • Twitter Marketing
  • Pinterest Marketing
  • Online Reputation Mgmt.
  • Freelance Business
  • SEO
  • Shopping Ads
  • AdWords Express
  • YouTube Marketing
  • SlideShare
  • Inbound Marketing
  • YouTube Monetization
  • Local SEO
  • Video Ads
  • Social Media Fundamentals
  • LinkedIn Marketing
  • Quora Marketing
  • Google AdSense
  • Google Analytics

* We also conduct Personality Development classes on Weekends. A Positive mental attitude is very crucial for success in any field.

Advanced Digital Marketing Course Syllabus in Hyderabad

  • Google Ads Fundamentals
  • Google Ads Video
  • Google Analytics
  • Google Ads Search
  • Google Ads Mobile
  • Coss Cloud Solutions Certification
  • Google Ads Display
  • Bing Ads Certification
  • Google Shopping Ads
  • Inbound Marketing

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Certified Digital Marketing Course Syllabus for 2022

Introduction of Digital Marketing
  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
Website Designing with WordPress
  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of Websites
  • HTML, CSS and Java Script
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme Settings and Customization
  • Managing Themes
  • Content management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a menu to the website
  • Plugins and Widgets
  • Using Plugins in Site
  • Adding widgets to the website
  • The Best Plugins in WP
  • Practical WordPress Project Example
Fundamentals of Search Engines
  • Fundamentals of SEO
  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Major & Minor Algorithm Updates
  • Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
  • Recent Changes in Search Algorithms
Keyword Research & Competition Analysis
  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List
Onpage Optimization

Introduction to On page
On page Analysis Methodology
Fundamental On-page Factors
Domain name in SEO
Importance of HTTPS
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Content Optimization
Heading optimization
Internal Links
Image Optimization
Social Signals & Footer

Technical Onpage SEO
  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • Robots.txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.

Google Search Console

  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targetting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console
OffPage Optimization (Link Building)
  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies
Local SEO Strategies
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics
Recovery Process & Reporting

Algorithm Recovery Process

  • Types of Penalties
  • Manual Actions
  • Apply for Reconsideration
  • Algorithm Update Recovery Method
  • Compare the Before/After date
  • Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • How to use DisAvow Tool

Reports Analysis

  • Google Analytics Reports
  • Search Console Reports
  • Website Position Analysis
  • Website Monthly Reports
  • Backlinks Reports
  • Paid Tools for monitoring
Google Ads - Pay Per Click (PPC) Campaign
  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • Keyword Match Types
  • Keyword Research Tools
  • Ad Formats & Guidelines
  • Ad Extensions
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Actual CPC Calculation
  • Types of CPC’s
  • Bidding strategies
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • What is DSA ?
  • Create a DSA Campaign?
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Generating Reports

Google Ads Express

  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports
Display Advertising & Remarketing

Display Ads

  • What is Display Advertising
  • How Display Ads Works
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
  • Exclusion options
  • Ad Formats and Sizes
  • Conversion Tracking
  • Display campaign reporting

Remarketing Campaign

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)
Google Shopping Campaign

What is Shopping Campaign

  • Google Merchant Center account
  • Creating Business Store
  • Types of Product Feeds
  • Product Feed Properties
  • Dynamic Product Feeds
  • Creating a Shopping Campaign
  • Defining Product Groups
  • Monitoring Campaign
  • Reports of Shopping Campaign
Mobile Marketing Strategies

State of Mobile Usage
Benefits of Mobile Marketing
Mobile Marketing Goals
App Creation Strategy
App Optimization Service (AOS)
Universal App Campaign
Call Only Campaign
Conversion Tracking
Reporting in Mobile Ads

YouTube Ads (Video Marketing) & Advanced Features
  • Importance of Video Marketing
  • Types of YouTube Ads
  • Location Targeting
  • Bidding Strategies
  • Automatic Targeting
  • Adgroups Setup
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Ads Cost Options
  • Measuring the Results of Campaign
  • Conversion Tracking

Advanced Features

  • Google Account Access
  • Access Levels
  • My Client Centre (MCC)
  • Google Ads Editor
  • Export / Import Details
  • Shared Library Features
Introduction to Bing Ads
  • Introduction to Bing Ads
  • Creating Bing Ads Account
  • Bing Ads Campaign
  • Exporting the Campaigns
  • Generating Reports
  • Bing Ads Certification
Facebook Marketing & Advertising

Introduction to SMM

  • What is Social Media?
  • Benefits of using SMM
  • Social Media Statistics
  • Goals of Social Media Marketing

Facebook Marketing

  • Types of Facebook Account
  • Personal Account Setup
  • Facebook business page setup
  • Types of Business pages
  • Cover Photo/Video Design
  • Page Settings & Options
  • How to Increase Facebook Likes
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Examples of Creative Posts
  • Designing FB Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps

Facebook Advertising

  • What is Facebook Ads
  • Types of Objectives
  • Popular Ads Campaigns
  • Defining Target Audience
  • Types of Targeting
  • Bidding & Budget Settings
  • Types of Ads
  • Designing FB Ads
  • Setup of Facebook Pixel
  • Conversion Tracking Pixel
  • Remarketing Strategy
  • Reports & Analytics
Twitter Marketing & Ads

Twitter Marketing

  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Customizing the profile
  • Profile Photo & Header Image
  • Types of Tweets
  • Content strategy for Twitter
  • How to increase Followers
  • Post your First Tweet
  • Analysis of Big Brands
  • What is HashTag?
  • Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics

Twitter Ads

  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options • Bidding & Budget
  • Twitter Ad Format
  • Image Ads • Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI’s)
  • Remarketing Strategy
  • Targetting Remarketing Audience
YouTube Marketing (Video Marketing)
  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating Channel in YouTube
  • Customizing the YouTube Channel
  • Types of Video Formats
  • Create video marketing strategy
  • Upload the First Video
  • Video Optimizing Tips
  • Video Settings
  • Cards, End Screens & Sub Titles
  • How to use Playlists
  • YouTube Creator Studio
  • Features of Creator Studio
  • YouTube Analytics
  • Increasing Subscribers
  • Understanding copyrights and spam
LinkedIN Marketing & Ads

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs on Linkedin
  • Creating company page
  • Customization of page
  • Posting on LinkedIn Page

LinkedIn Ads

  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  • Leads Generation Campaign
  • Conversion Tracking
  • Creating a Remarketing Campaign
  • LinkedIn Ad Reports
Instagram Marketing
  • What is Instagram
  • Instagram statistics
  • How Brands use Instragram
  • Creating Instragram Account
  • Types of Instagram Accounts
  • Linking Instagram with Facebook
  • Tour of Instagram App
  • What works in Instagram
  • Types of Content (Posts & Stories)
  • Post Designing Tools
  • Stories & Highlights
  • Importance of Hashtags
  • How to use Hashtags
  • Popular Tools for Instagram
  • Engagement Metrics
  • Instagram Analytics
  • Instagram Ads
  • Types of Campaign
  • Creating your Campaign
  • Measuring Results
Pinterest Marketing
  • What is Pinterest?
  • Pinterest Statistics
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Types of Accounts
  • Customizing the Profile
  • Pinterest Strategy
  • Boards on Pinterest
  • How to manage boards
  • Pins and Links
  • Generating Engagements
  • How to use InfoGraphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Advertising options on Pinterest
Quora Marketing & Advertising

Quora Marketing

  • What is Quora?
  • Quora Statistics
  • Benefits of Quora Marketing
  • Top Quora Users & Brands
  • Creating Quora Account (Personal/Company)
  • Optimizing the Quora Profile
  • Following Topics & Users
  • Understanding the Quora Policies
  • How to Answer the Questions
  • Engaging with Users
  • How to Increase Followers
  • Quora KPI’s
  • Quora Stats Tool

Quora Ads

  • Creating Quora Ads Account
  • Types of Campaigns
  • Types of Audience Targetting
  • Bidding & Budget Settings
  • Types of Ad Formats
  • Implementing Conversion Tracking
  • Remarketing Integration
  • Types of Remarketing Audience
  • Creating a Remarketing Campaign
  • Measuring Results of Campaign
Slideshare Marketing
  • What is Slideshare?
  • Benefits of Slideshare
  • Create Slideshare Account
  • Optimizing the Profile
  • Top Slideshare Profiles
  • Document Creation Strategy
  • Types of Documents
  • Creating Documents
  • Optimizing Document
  • Embedding Documents in Website
  • Engagement Metrics
  • Slideshare Analytics
Email Marketing Strategies
  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • MailChimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Email Marketing Campaign
  • What is Newsletter
  • Design a Newsletter
  • Analysing Reports of Campaign
Online Reputation Management (ORM Strategies)
  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Areas to analyse in ORM
  • • Search Engines
  • • Blogs & Websites
  • • Review Sites
  • • Complaint sites
  • • Social Media
  • Search Engine ORM Strategy
  • Autosuggestion & Related Searches
  • Search Engine Results
  • Image Search Results
  • Blogs & Websites ORM
  • Solutions for external websites
  • Complaint Sites ORM
  • Managing Reviews
  • Popular Review Sources
  • How to get Positive Reviews
  • How to respond to Negative Reviews
  • How to handle Fake Reviews
  • How to Manage Social Media ORM
  • Popular networks for ORM
  • Common ORM Issues
  • How to handle the issues
  • Action Plan for ORM Project
  • Tools for ORM
Inbound Marketing Strategies
  • What is Inbound Marketing?
  • Why use inbound marketing
  • Know your Target audience (Buyer Persona) Analysis
  • Stages of Inbound Marketing
  • Types of Content
  • How to generate Ideas.
  • Content Marketing Strategy
  • Lead Generation Technique
  • Landing Page Designing
  • How to Close Customer
  • Customer Delight Stage
  • HubSpot Certification
Google Analytics Reports
  • Introduction to Analytics
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manager
Online Money Making with Google Adsense
  • What is Google AdSense
  • How is Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Finding the Niche
  • Important Factors for AdSense Success
  • Types of AdSense Account
  • Applying for New Account
  • Create you first Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Best Practices for Ads
  • Integrating Ads in Site
  • Blocking Sites & Categories
  • Reports Analysis
  • AdSense Optimization Tips
Money Making with Affiliate Marketing
  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Top Affiliate Marketing networks
  • Affiliate marketing payment models
  • How to Find Profitable Niche
  • Develop your Affiliate Website/App/Property
  • Apply for Affiliate Marketing network
  • Amazon Affiliate Network
  • Integrating Amazon Products
  • How to promote Affiliate Products
  • Measuring Results on Affiliate sites
How to do Freelance Projects (Freelancing Concepts)
  • What is Freelancing?
  • How does freelancing works ?
  • Offline Freelancing Business
  • Registering Company
  • Initial Business Guidelines
  • Documentation & Quotes
  • How to manage clients
  • Online Freelancing networks
  • Create a Profile in
  • Optimizing your Profile
  • Create your Gig
  • Types of Gigs
  • Optimizing the Gigs
  • How to Price your Gigs
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients
Money Making with YouTube MonetizationAdvertising
  • What is YouTube Monetization?
  • What is YPP?
  • Eligibility Criteria for YPP
  • Most Popular Niches in YouTube
  • Top YouTube Channels
  • How to Select Niche
  • Types of Video Content
  • Guidelines for YouTube Publishers
  • How to apply for Adsense
  • Checking Advertising Revenue in YouTube
  • Reports in Google AdSense
  • Optimizing for YouTube Revenue
10+ Course Certifications
  • Google Ads Fundamentals
  • Google Search Advanced
  • Google Shopping Certification
  • Google Display Certification
  • Google Video Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • Facebook Blueprint Certification
  • HubSpot Certification
  • Web Trainings Academy Official Certificate