Digital Marketing Training
Master Digital Marketing from SEO to Social Media at COSS Hyderabad. Get hands-on experience & prepare for Google certifications. Start your career in Hyderabad.
Course Overview
So, you're looking to kickstart your career in Digital Marketing, right? This course isn't just about theory; it's about getting your hands dirty and actually doing marketing. We'll start from the ground up, making sure you understand how businesses connect with customers online and how you can drive real results for them. You'll learn everything from setting up your first website to running advanced ad campaigns and analyzing data like a pro. Think about it: every company, from local businesses to major players in HITEC City like TCS, Wipro, or even Amazon Hyderabad, needs someone who gets digital marketing. Don't you want to be that person? You'll gain practical skills in things like Google Ads, Facebook Ads Manager, and Google Analytics 4. We're talking 10 hands-on projects designed to simulate real-world scenarios. We'll also get you ready for certifications like Google Ads Search and Google Analytics Individual Qualification. After completing this training with [TRAINER_NAME], you'll be well-prepared for roles averaging 3.5 - 5.5 LPA for freshers in Hyderabad, with rapid growth potential. You'll find weekend batches available at both our Dilsukhnagar and Ameerpet centres, perfect if you're already working or have a busy schedule. Our next batch starts [BATCH_DATE], so don't miss out!
What You Will Learn
- ✓ 10 hands-on projects, not just theory
- ✓ Master Google Ads (Search, Display, Video) & Facebook Ads
- ✓ Gain expertise in SEO, SEM, SMM & Content Marketing
- ✓ Learn Google Analytics 4 for data-driven decisions
- ✓ Certification prep for Google Ads & Analytics
- ✓ Build a strong portfolio to showcase your skills
- ✓ Weekend batches available at Dilsukhnagar & Ameerpet
- ✓ Career guidance for Hyderabad job market
Tools & Technologies
Syllabus
1Module 1: Digital Marketing Fundamentals & Website Basics+
- Introduction to the Digital Marketing Ecosystem
- Website Planning & Creation with WordPress
- Domain & Hosting Management
- WordPress Admin Panel & Basic Customization
- Content Management System (CMS) Basics
- Introduction to UI/UX for Marketers
2Module 2: Search Engine Optimization (SEO)+
- Keyword Research with Google Keyword Planner & Semrush
- On-Page SEO: Title Tags, Meta Descriptions, Content Optimization
- Technical SEO: Site Speed, Mobile Friendliness, XML Sitemaps
- Off-Page SEO: Link Building Strategies & Outreach
- Local SEO for Businesses: Google My Business Optimization
- Google Search Console for Performance Monitoring
3Module 3: Search Engine Marketing (SEM) - Google Ads+
- Google Ads Account Setup & Campaign Structure
- Keyword Matching Options & Negative Keywords
- Ad Copywriting & Ad Extensions
- Google Search Ads: Bidding Strategies & Budgeting
- Google Display Ads: Targeting & Campaign Types
- Video Ads (YouTube Ads) & Performance Analysis
4Module 4: Social Media Marketing (SMM)+
- Facebook & Instagram Marketing Strategy
- Facebook Ads Manager: Campaign Objectives & Audiences
- LinkedIn Marketing & Advertising for B2B
- Twitter & Pinterest Marketing
- Content Creation for Social Media (Canva basics)
- Social Media Analytics & Reporting
5Module 5: Content Marketing & Email Marketing+
- Content Strategy & Planning
- Blog Post Writing & Optimization
- Visual Content Creation Principles
- Email Marketing with Mailchimp/SendGrid
- Building Email Lists & Segmentation
- Email Campaign Design & A/B Testing
6Module 6: Analytics & Reporting+
- Google Analytics 4 (GA4) Setup & Interface
- Understanding GA4 Reports: Engagement, Monetization, Acquisition
- Setting Up Events, Conversions, & Audiences in GA4
- Google Tag Manager for Tracking Implementation
- Creating Custom Dashboards & Reports
- Data Interpretation for Campaign Optimization
7Module 7: Advanced Strategies & E-commerce Marketing+
- Remarketing & Retargeting Campaigns
- Marketing Automation Basics
- E-commerce Marketing Funnels
- Affiliate Marketing Introduction
- Influencer Marketing Strategies
- Growth Hacking Concepts
8Module 8: Real-World Project & Certification Prep+
- Integrated Digital Marketing Strategy Project
- Portfolio Building & Resume Workshop
- Mock Interviews & Career Guidance
- Google Ads Search Certification (Exam Prep)
- Google Analytics Individual Qualification (GAIQ) Prep
- Client Communication & Reporting Best Practices