MODULE 1: What is Digital Marketing And Its Importance? 

Introduction to Digital Marketing 

Digital Marketing Vs Traditional Marketing  

Key Terminologies in online Marketing 

How to Increase Online Visibility 

Lead generation process 

MODULE 2: Search Engine Optimization (SEO) 

Introduction to Search Engine Optimization  

How Google Search Works 

Understanding The SERP  

Crawling & Indexing 

Keyword Research and Analysis in SEO  

Types of Keywords in SEO 

How to Find the Right Keywords  

Best Keyword Research Tools 

Competitor Website Keyword Analysis  

SEO Fundamentals & Concepts  

MODULE 3: On-Page Optimization  

Title Tag optimization 

Meta Data Optimization 

URL Optimization  

Internal Linking  

301 Redirection 

404 Error Pages  

Content Optimization 

Canonical Implementation  

H1, H2, H3 Tags Optimization

Image Optimization  

Landing Page Optimization  

No-Follow and Do-Follow  

Creating XML Sitemap  


SEO Initial Analysis Report  

Content Writing Techniques  SEO competitor analysis Report MODULE 4: Off-Page Optimization  Link building tips & techniques  Directory submission 

Social bookmarking submission  Blog commenting 

Search engine submission  

Web 2.0 submission  

Image submission 

Video submission  

Ppt submission  

Pdf submission 

Classified submission  

Business listing  


Forum submission 

Press release submission  

Profile link creations  

Question and answers  

Article submission 

Event submission 

Guest blogging submission

Backlinks tracking, monitoring, and reporting 

MODULE 5: Local Business Optimization Creating Local Listing in Search Engine  

Verification of Listing 


Google Places Setup  


MODULE 6: Major Google Algorithm Updates  Panda 







Exact Match Domain  



Google Penalties 

MODULE 7: Google Ads 

Introduction to Online Advertising and Google Ads  Google Ads Account and Campaign Basics Google Ads Targeting and Placement  

Google Ads Bidding and Budgeting  

Google Ads Tools 

Ads Type  


Optimizing Performance  

Bidding Strategies  

Performance Monitoring

Search Network  

Display Network  

Video Ads  

Shopping Ads  

Tracking Script  



MODULE 8: Video Creations and Image Editing How to make animated videos  

How to make whiteboard videos  

Image Editing 

MODULE 9: Social Media Optimization (SMO) Introduction to Social Networking Sites  Types of Social Networking Sites  

Social Media Optimization Concepts  

Facebook, LinkedIn, 

YouTube, Instagram  

Lead Generation Process 

MODULE 10: Working with Popular SEO Tools  MODULE 11: Social Media Marketing (SMM)  Facebook Analytics 

Facebook Advertising and Its Types in Detail  Creating Facebook Advertising Campaigns,  Payment Modes 

MODULE 12: Email Marketing 

What is Email marketing and why it is important?  How to Find Email Addresses 

Validation of Email Addresses 

How to send Bulk Email without Tools  

Tricks to deliver Mails in primary section

How to send Bulk Email with tools  

How to fetch customer details? 

How to create effective E-mailer 

Tracking and measurement of Email campaigns  How to do segmentation 

Tips to Increase conversions 

MODULE 13: Google Analytics 

What is Google Analytics and how does it work?  Understand Navigation Paths 

Real-Time Monitoring  

The Audiences report  

Acquisition Report  

Traffic Sources  

Behavior Analysis  

Content Reports  

Visits and Visitors  


Goals and Sales funnels 

MODULE 14: Google Search Console  Adding site and Verifying site ownership  Google Search Console’s Performance  URL Inspection Tool 

Search Console Coverage  

Build and submit a sitemap  

Speed report 

Mobile Usability report  

Sitelinks Searchbox  

Security and Manual Actions 

How to Set a Geographic Target  

Links report

Crawl Stats 

Managing owners, users, and permissions MODULE 15: Whatsapp Marketing How to Collect Phone Numbers for  

marketing Whatsapp marketing strategies  for your business Verifying your number Finding Best Whatsapp marketing  

software Tips to Avoid blocking  


Good time of the day to send out messages MODULE 16: Affiliate Marketing 

What is affiliate marketing 

How to create an affiliate marketing  website How to make money through  affiliate marketing 

MODULE 17: Creating an E-commerce  website MODULE 18: Google AdSense MODULE 19: App Store Optimization (ASO)  MODULE 20: How To Do Certifications Module 21: How To Build A Website