Digital Marketing

DIGITAL MARKETING COURSE STRUCTURE 

MODULE 1: What is Digital Marketing And Its Importance? 

Introduction to Digital Marketing

Digital Marketing Vs Traditional Marketing

Key Terminologies in online Marketing

How to Increase Online Visibility

Lead generation process

MODULE 2: Search Engine Optimization (SEO) 

Introduction to Search Engine Optimization

How Google Search Works

Understanding The SERP

Crawling & Indexing

Keyword Research and Analysis in SEO

Types of Keywords in SEO

How to Find the Right Keywords

Best Keyword Research Tools

Competitor Website Keyword Analysis

SEO Fundamentals & Concepts

MODULE 3: On-Page Optimization  

Title Tag optimization

Meta Data Optimization

URL Optimization

Internal Linking

301 Redirection

404 Error Pages

Content Optimization

Canonical Implementation

H1, H2, H3 Tags Optimization

Image Optimization

Landing Page Optimization

No-Follow and Do-Follow

Creating XML Sitemap

Robot.txt

SEO Initial Analysis Report

Content Writing Techniques  SEO competitor analysis Report MODULE 4: Off-Page Optimization  Link building tips & techniques  Directory submission

Social bookmarking submission  Blog commenting

Search engine submission

Web 2.0 submission

Image submission

Video submission

Ppt submission

Pdf submission

Classified submission

Business listing

Citations

Forum submission

Press release submission

Profile link creations

Question and answers

Article submission

Event submission

Guest blogging submission

Backlinks tracking, monitoring, and reporting

MODULE 5: Local Business Optimization Creating Local Listing in Search Engine

Verification of Listing

Reviews

Google Places Setup

Citations

MODULE 6: Major Google Algorithm Updates  Panda

Penguin

Hummingbird

Pigeon

Mobilegeddon

RankBrain

Possum

Exact Match Domain

Payday

Fred

Google Penalties

MODULE 7: Google Ads 

Introduction to Online Advertising and Google Ads  Google Ads Account and Campaign Basics Google Ads Targeting and Placement

Google Ads Bidding and Budgeting

Google Ads Tools

Ads Type

Opportunities

Optimizing Performance

Bidding Strategies

Performance Monitoring

Search Network

Display Network

Video Ads

Shopping Ads

Tracking Script

Remarketing

Reports

MODULE 8: Video Creations and Image Editing How to make animated videos

How to make whiteboard videos

Image Editing

MODULE 9: Social Media Optimization (SMO) Introduction to Social Networking Sites  Types of Social Networking Sites

Social Media Optimization Concepts

Facebook, LinkedIn,

YouTube, Instagram

Lead Generation Process

MODULE 10: Working with Popular SEO Tools  MODULE 11: Social Media Marketing (SMM)  Facebook Analytics

Facebook Advertising and Its Types in Detail  Creating Facebook Advertising Campaigns,  Payment Modes

MODULE 12: Email Marketing 

What is Email marketing and why it is important?  How to Find Email Addresses

Validation of Email Addresses

How to send Bulk Email without Tools

Tricks to deliver Mails in primary section

How to send Bulk Email with tools

How to fetch customer details?

How to create effective E-mailer

Tracking and measurement of Email campaigns  How to do segmentation

Tips to Increase conversions

MODULE 13: Google Analytics 

What is Google Analytics and how does it work?  Understand Navigation Paths

Real-Time Monitoring

The Audiences report

Acquisition Report

Traffic Sources

Behavior Analysis

Content Reports

Visits and Visitors

Demographics

Goals and Sales funnels

MODULE 14: Google Search Console  Adding site and Verifying site ownership  Google Search Console’s Performance  URL Inspection Tool

Search Console Coverage

Build and submit a sitemap

Speed report

Mobile Usability report

Sitelinks Searchbox

Security and Manual Actions

How to Set a Geographic Target

Links report

Crawl Stats

Managing owners, users, and permissions MODULE 15: Whatsapp Marketing How to Collect Phone Numbers for

marketing Whatsapp marketing strategies  for your business Verifying your number Finding Best Whatsapp marketing

software Tips to Avoid blocking

issues

Good time of the day to send out messages MODULE 16: Affiliate Marketing 

What is affiliate marketing

How to create an affiliate marketing  website How to make money through  affiliate marketing

MODULE 17:  Creating an E-commerce  website MODULE 18: Google AdSense MODULE 19: App Store Optimization (ASO)  MODULE 20: How To Do Certifications Module 21: How To Build A Website